How Small Business Owners Can Make the Most of Digital Technology

Offer Valid: 10/26/2022 - 10/26/2024

In today's business world, it's more important than ever to have a strong online presence. Small businesses that embrace digital innovation can not only level the playing field with larger businesses, but they can also reap the rewards of increased visibility, efficiency, and productivity. Let's take a look at some of the ways small businesses can use digital innovation to grow courtesy of the Crossroads Regional Chamber of Commerce.

Use AI

One of the most powerful tools at a small business's disposal is artificial intelligence (AI). AI can be used for everything from customer service to identifying patterns in data. By harnessing the power of AI, small businesses can gain a competitive edge and improve their bottom line.


Small business owners have a few AI options to choose from. They can use chatbots to communicate with customers or they can use AI to help them make decisions. Chatbots are programs that can mimic human conversation. They are used to communicate with customers and answer their questions. AI is used to help small business owners make decisions. It can predict customer behavior, or it can help with inventory management. AI is a great tool for small businesses because it can help them save time and money.

Convert to Cloud Computing

Another way small businesses can use digital innovation to grow is by converting to cloud computing. Ibis Technology explains that cloud computing allows businesses to store data and applications remotely, which can free up valuable space on your servers and improve your employees' productivity. Additionally, cloud-based applications are often more affordable and easier to use than their on-premises counterparts.

Adopt Online Project Management Tools

Online project management tools are another great way for small businesses to improve their efficiency and productivity. DPM explains that by using an online project management tool, businesses can track tasks, deadlines, and progress all in one place. This can help ensure that projects are completed on time and within budget.


Small business owners have a number of online project management tool options available to them. Some popular project management tools include Asana, Trello, and Podio. Each tool has its own strengths and weaknesses, so business owners should carefully research which tool is best suited for their needs and budget.

Use Data Analysis to Optimize Processes

Small businesses can also use data analysis to optimize their processes. By analyzing data related to your business, you can identify areas where you can improve your efficiency and effectiveness. Additionally, data analysis can help you troubleshoot problems and make informed decisions about your business.

Practice Cyber Safety

While increasing your dependence on technology can do great things for your business, it can also make you susceptible to cyberthreats. The best step is to work with a cybersecurity company who can protect your business using firewalls and dual factor authentication processes. But you should also train your employees how to identify fraudulent emails and how to password protect files. PDFs are easy to encrypt, but what if our team is unclear on how to edit a PDF? The process is incredibly simple when you use a free editing tool. Just add the file and use the virtual tools to mark up the draft. Then, password protect it by finding Protect under the Tools menu. Then, find Encrypt and then Encrypt with password. The file now has added security and can be safely saved or sent.

Create a Mobile App

Finally, another way small businesses can use digital innovation to grow is by creating a mobile app. A well-designed mobile app can help you reach new customers, improve customer loyalty, and boost sales. Additionally, a mobile app can give you a competitive edge over other small businesses that don't have one.

Innovate to Compete

Digital innovation is essential for small businesses looking to grow in today's economy. By embracing digital tools such as artificial intelligence, cloud computing, online project management tools, and data analysis, small businesses can level the playing field with their larger counterparts. Additionally, creating a mobile app can give you a competitive edge and help you reach new customers. But don’t neglect your cybersecurity practices as you embrace technology. Look into firewalls and use online password protecting tools to keep your business safe so that no matter which digital tool you choose to implement, you see benefits for your business.


Access even more great resources to help your business grow and thrive in our community by joining the Crossroads Regional Chamber of Commerce.


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